An advertisement network is a company that acts as broker between a publisher and an advertiser.
The ads, a very common and usual part of today’s age, can be seen in lots of places. These include spaces of desktop and mobile web pages, instant messaging apps, e-mails, loading intervals between video games etc. Virtually any type of software that requires visual attention uses ads.
A blogger’s biggest aim is to monetize his blog or website to generate revenue from it. Becoming an ad publisher is one of the ways for blog monetization. Publishers are owners of a website, especially blogs, who run ads on their sites.
5 ad networks for new bloggers:
Choosing an ad network may be difficult for new bloggers. There are a ton of options and each of them has its own pros and cons. However, it is important to note that sometimes a publisher may have to use not only one, but a combination of different ad networks for maximum possible revenue.
- Google AdSense:
AdSense is the first thing that comes to mind when you think about ad networks. It is considered by many, the best and largest ad network in the digital world. It’s free to use and there is no minimum traffic limit to apply for it.The best thing about AdSense is that it only places the highest paying ads on your website, giving you maximum revenue. These ads are also always relevant to your own content, and come in different resolution (size) options.However, the only issue with AdSense is that they have a long approval time. Moreover, the criteria described in their Terms of Service (TOS) are usually tough to meet and adhere to.The minimum threshold is $100, paid by cheque, direct deposits, or wire transfers.
Infolinks provides the best in-text ads in all of the available ad networks. They have various options that don’t feel as intrusive or vexing like other ads on pages. They’re free, have a simple integration, and have no minimum traffic limit.Infolinks currently works with the biggest advertisers such as Microsoft, Amazon, Facebook, eBay and Pizza Hut.The greatest selling point for Infolinks is that their ads don’t cover spaces in the form of banners. This allows for using it alone, or alternatively, with another ad network for additional revenue.The minimum threshold is $50, paid by PayPal, Payoneer, wire transfers or eCheck.
The strongest rival of Google AdSense, Media.net is a worthy name in the ad network market. They use the Yahoo! Bing network in helping you serve contextual ads. They ensure 100% fill rate across vertical and other ad formats.It is free, and another ad network that requires no minimum traffic limit for placement. Its publishers include giants like Forbes, Reuters, MSN, Elle, Esquire and CNN.Though Media.net is called a Google AdSense alternative, it is also be effectively along with AdSense. It doesn’t use the space of AdSense, making it a great option for additional ad revenue too.The minimum threshold is also $100, paid by PayPal and wire transfers.
Chitika is also one of the top ad networks and alternative to Google AdSense. It monetizes search traffic, so if you have decent amount of search traffic, this should be an option to consider.Their approvals are pretty quick and easy, and require no minimum traffic limit. Both are excellent starting options for new and upcoming publishers. Chitika is partnered in advertising with companies like Yahoo!, SuperMedia, Hibu and HomeAdvisor.It is similar to AdSense in a lot of aspects and is also a noteworthy alternative to Google’s service. Like others, it can also be used alongside AdSense, making it a solo service that could also complement AdSense.
PropellerAds is the self-service ad network that is up to speed with the constantly evolving digital age. It has the most modern options among all ad networks.They are most famous for their pop-under ads. But with time they’ve brought ad formats that are exclusive to their service only. That makes it an impressive inclusion on this list.They are also known to have a great dashboard. It has automatic optimization for various tasks that are otherwise manual in other ad network control panels or dashboards. They also have great fill rate for Tier 2 and Tier 3 countries.PropellerAds’ partners include e-commerce companies like Alibaba and Snapdeal. The minimum threshold is $25, paid by PayPal, Payoneer, ePayments and wire transfers.
Monetizing your blog through placing ads on your site is effective, especially if you’re a beginner. It’s one of the less technical ways to earn money through your blog. Although your site should not be crawling with ads, a few placements can be effective in increasing your overall revenue. For newbies, it’s a good move to look over these advertisement websites for more information before choosing which ad company you want to work with.